Just being an average consumer in the year 2009, we are all aware that mass communication is changing. Most of us are just as likely to find news on the Internet as we are to find it on the television.
AlwaysOn and KPMG have some numbers to back up the trend. KPMG surveyed 200 media folks in conjunction with the OnMedia Conference in NYC.
Full article here http://alwayson.goingon.com/permalink/post/31140.
The survey found the most disruptive force in media today to be the pullback of ad dollars do to the recession and mobile devices becoming personal computers. When asked what is the greatest opportunity in mobile and how will it be monetized, 48% of respondents said location-based advertise was the best opportunity and 45% said mobile applications will monetize through advertising.
Of course, media spend is moving away from traditional channels to new media — survey respondents indicated that 26-50% will be shifted in the next five years.
None of these trends are new to anyone following mass communication, but the survey results are a nice barometer of just how fast this change is occurring.