Convey Conviction
Leaders may believe deeply in their vision, but belief alone is not enough. Others must believe in the strength of their conviction. Conviction is communicated not only through the quality of an idea but also through the way it is presented. Beyond certainty in the idea, leaders use truthfulness, evidence, language, posture, and voice to project conviction.
- Be truthful
- Supply evidence
- Make declarative statements
- Stand strong
- Sound resonant
Be Truthful
Anything but the truth will come across as less than convincing. It is essential to find facts and generate true statements that support the story. If any doubt exists, it is an indication to avoid that statement.
Supply Evidence
Everything used to back claims must be verifiable by a trusted external source. Yes, internal data can add integrity. Yes, customer quotes add believability. The best evidence remains definitive, authoritative sources.
Make Declarative Statements
Conviction is communicated through direct language. Hedging words such as “hopefully,” “sort of,” and “I think” can weaken a message. “We plan to reach profitability next year” is stronger than “We hope to reach profitability next year.”
Stand Strong
Physical presence conveys as much conviction as content. Whether presenting in a conference room or over video, keep an upright posture with active facial and hand motions. Straight back, feet shoulder-width apart, bent arms held outside of the body frame – this is a stance that communicates strength.
Sound Resonant
Voice tone and pace change how people interpret the message. A loud voice in low tones spoken slowly connotes importance. Comparatively, a fast pace with higher tones imparts excitement. While both approaches are important in telling an engaging story, the loud-low-slow technique conveys conviction.
People often decide whether a leader is credible before they fully evaluate the content of the message. Truthful statements, supporting evidence, direct language, confident posture, and a strong voice all convey conviction. For leaders seeking investment, customers, or talent, these communication competencies will help.