Forget Coopetition, Now we Have Frenemies

I am probably more easily amused by communication quirks than others, but this is entertaining.

The San Jose Mercury news article on Adobe’s stock climbing on news of a secret meeting with Microsoft, explains that the companies are ‘frenemies.’

“Both Microsoft and the San Jose maker of expensive graphic design and Internet software are “frenemies” (at the same time rivals and business partners) of Apple, the Cupertino maker of Mac computers and “i” devices.”

I guess I have some of those myself.  You know people you run a 5K with, but really want to beat. Frenemies.

The invention of new words is always entertaining.  But the intention of a word that combines two antonyms, now that just makes my day.