Using Twitter

Guy Kawasaki gives us a lesson on how to use Twitter as a tool http://alwayson.goingon.com/permalink/post/30340  I’ll tell you, I need that lesson.  As much as a want to communicate on Twitter because I think it is a cool 21st century communication technology, I have a hard time.  I have trouble thinking of something short enough that people will care about.  Guy gives us the full run down on how he uses it to his advantage.  I learned quite a bit from the article, you might too.  I particularly like the part about reaching the many instead of the ‘influencers’ since most of my communication career has been focused in influencing the influencers.