Hurling Insults

From the Washington Post this morning
“Soon after the November election, al-Qaeda’s No. 2 leader took stock of America’s new president-elect and dismissed him with an insulting epithet. “A house Negro,” Ayman al-Zawahiri said.”

I laughed when I read it.  Maybe not the best response, but it sounded so pathetic to me.  Could al-Qaeda not come up with anything better?  It reminded me of a bully calling another kid a ‘sissy’ on the playground in elementary school.  Only if the other kid is weak does it have any effect, and Obama is far from weak.

From a communication perspective I think it is a foolish move on behalf of al-Qaeda — only making them look immature and petty.  Of course, from a global peace perspective, that is a good thing.  I guess, come to think about it, it is good they made such an insult.  Obama will not be harmed and the rest of the world (hopefull) will see right through the insult to the pathetic nature of the communicator.

Next time, perhaps al-Qaeda should think more about their communication strategy before the ‘hurl insults.”