Web Video: New Mode of Communication
Beet.tv (http://www.beet.tv/2008/12/video-search-mo.html) shows a video of the CEO of Blinkx (http://www.blinkx.com/executive-team), a video search engine company, talking about how companies can monetize video on the web. I would like to point out that this whole conversation could not have happened 5 or even 3 years ago. The prevalance of video on the web in the last couple of years is an indicator of a new mode of communication. According to a 2007 PEW survey, video on the Internet has been used by 76% of young adults (18-29) in the US. And, 18% have recorded a video and 10% have watched a video on a mobile device according to a PEW 2008 study (http://www.pewinternet.org). As we become comfortable with watching, creating, and posting video on the web, that becomes a more popular mode of communication. Of course, when enough people make it a habit, then companies will learn how to monetize it, as Blinkx is beginning to do.