Two budding leaders from Kulesa Faul Public Relations spoke to my Leadership Communication class at San Francisco State this week, offering advice to students interested in entering the profession. The interactive conversation was a good reminder of how effective communication plays into career advancement in addition to being essential for the art of public relations. Here are a few memorable pieces of advice that I find relevant to all stages of leadership.
If you want something, take initiative
That something could be more responsibility within your organization or a better understanding of a client’s perspective on an industry topic, but it will take your initiative to make it happen. Those who sit back and wait don’t get very far in the field of public relations (or any other field, I might add).
A problem with a coworker can be worked out 1:1
The person to go to if you have an issue is the very person with whom you are having an issue. You might first get advice from a mentor on how to deal with the specific problem at hand, but to solving it requires open, honest, and non-judging communication. Sometimes that is best done out of the office and over drinks so that both people can be relaxed and focused.
Acknowledge and appreciate different working styles
Understanding the every person has unique strengths to contribute and different ways of working is essential for high standards of excellence. Success requires learning team members’ styles and then adapting communication so that everyone on the team can contribute and understand others’ contributions.
Intentionally choose the best mode of communication
Email, text, instant messaging, call, videoconference, face-to-face – we have so many possible modes of communication available. Good public relations, good client relations, and good team relations all rely on selecting the best mode for the situation. Taking into account personal preferences, urgency, sensitivity of the content, and the number of people involved will help ensure the most appropriate communication mode is intentionally used.
I truly appreciate the reminder that relationships are the key to success and good communication is key to relationships. Therefore, ‘works well with others’ is required in public relations (and in life).